AYP Consulting × Lagos State Ministry of Tourism — 9ja Musicpreneurs Global Tours

Executive Summary

The 9ja Iconic Artists Global Tour – Namibia Edition exports Nigerian music culture, celebrates Namibian talent and builds a cross‑border cultural bridge. Audiences select the line‑up from a 20‑artist pool (10 Nigeria + 10 Namibia), guaranteeing demand, sponsorship pull and media relevance.

Target footfall: 10,000–15,000 attendees in Windhoek (with options for Swakopmund/Oshakati).
Projected revenue: $1.11M – $1.2M from tickets, sponsorships and digital monetization.
Tourism & creative‑economy boost for Lagos–Namibia cultural exchange.

This page summarizes the pitch; a detailed Word proposal and PowerPoint deck are available on request.

Fan Voting (6 weeks) Data‑Driven Line‑up Diaspora + Tourism

Why Lagos State MOTAC as Co‑Promoter?

Creative Economy Leadership: Positions Lagos as Africa’s entertainment capital with a landmark cross‑border project.
Tourism Development: Packages (concert + hotel + city tours) marketed via 9jaTravelhub; reciprocal campaigns for Lagos inbound tourism.
Youth Engagement: Skills workshops, masterclasses and brand activations with Lagos‑based creators.
Public Diplomacy: Strengthens Lagos–Namibia cultural ties and opens trade/education corridors.

Co‑Promoter Roles

Brand endorsement & joint PR with AYP Consulting.
Facilitation of permits, venue linkages and cultural diplomacy.
Mobilization of Lagos‑based sponsors & media partners.

Tour Format

Locations: Windhoek (main) + optional Swakopmund/Oshakati.
Duration: 2–3 days (Opening, Headliner, Closing/Gospel Showcase).
Side Events: Media tours, workshops, DJ after‑parties, Lagos–Namibia creative labs.

Timeline

Voting Campaign: 6 weeks
Sponsorship Drive & Pre‑sales: parallel with voting
Event Target Window: Q2–Q3 (date to be agreed)

Voting Pool (20 Artists)

Nigeria (10)

Davido
Burna Boy
Wizkid
2Face Idibia
Adekunle Gold
YCEE
DJ Cuppy
Toke Makinwa (Host/Performer)
Adewale Ayuba
Nathaniel Bassey

Namibia (10)

Gazza (Lazarus Shiimi)
The Dogg (King TeeDee)
Tate Buti
Lady May Africa
Sunny Boy
Lioness
Top Cheri
Exit Rockaz
Pombili (DJ Castro)
Jericho

Fans vote for Top 9 acts ensuring minimum cross‑national representation.

Projected Costs (≈ $1.11M)

Item	Estimate (USD)	Notes
Nigerian Artists (10)	$500,000	Avg $50k each (negotiable)
Namibian Artists (10)	$100,000	Avg $10k each
Flights & Transport	$35,000	Nigeria ↔ Namibia + local
Accommodation & Hospitality	$25,000	20 artists × 5 nights
Venue & Production	$150,000	2–3 days
Sound/Lighting/Stage Crew	$70,000	Tech production
Marketing & Publicity	$75,000	Media + digital
Permits, Insurance, Security	$30,000	Compliance
Staffing & Logistics	$25,000	Local crew
Contingency (10%)	$100,000	Risk buffer

Projected Revenues (≈ $1.11M – $1.2M)

Stream	Estimate (USD)	Notes
Ticket Sales	$700,000	~12,000 tickets @ $58 blended
Sponsorships	$250,000	Telcos, FMCGs, Airlines, Banks
Merchandising	$60,000	Tees, caps, albums
Livestream / PPV	$50,000	Online audience
Media Rights	$30,000	TV/Radio
Concessions	$20,000	Food & beverage share

Break‑even ≈ 12,000 tickets. Surplus grows with added cities and enhanced sponsorship.

Sponsorship Tiers

Tier	Fee (USD)	Benefits
Title Partner	$150,000	Naming rights, prime logo, stage mentions, broadcast & PR headline
Gold	$75,000	Large logo, on‑site booth, VIP hosting, digital/OOH
Silver	$40,000	Medium logo, social packs, hospitality
Bronze	$20,000	Logo lock‑ups, tickets bundle

Customized MoUs available for Lagos State MOTAC and State‑owned enterprises.

Banking & Corporate Partners (Sample)

Illustrative collage — final partner roster to be confirmed during sponsorship drive.

Draft Co‑Promoter MoU — Key Clauses

Parties: Lagos State Ministry of Tourism, Arts & Culture (MOTAC) and AYP Consulting Limited.
Scope: Co‑promotion of the 9ja Musicpreneurs Global Tours — Namibia Edition; joint branding, PR, and cultural exchange programming.
Roles: MOTAC: facilitation & endorsement, government liaison, Lagos tourism integration; AYP: production, logistics, artist relations, ticketing, and sponsorship sales.
Revenue Model: Cost‑sharing and revenue split to be finalized following sponsor line‑up and ticketing projections.
Compliance & Permits: Parties to secure all necessary approvals and insurances in Nigeria and Namibia.
Reporting: Weekly progress updates; post‑event impact report including KPIs and tourism outcomes.
Term: Execution through the event window and 60 days post‑event reconciliation.

For Lagos State MOTAC

Name: ____________________________

Title: ____________________________

Signature/Stamp: __________________

Date: _____________________________

For AYP Consulting Limited